Mobile cafe - McCafé eMotion tour
We created the concept of a mobile gastronomic unit for the company McDonald´s at the end of 2014 in order to promote their brand McCafé. For this „mobile cafe“, we then prepared eMotion tour whose goal was to bring McCafé products closer to customers. Thus, where customers have fun and experience positive emotions. You could taste great coffee, tee, ice cream, and desserts for example at Apre Ski Náplavka, Meeting of champions at Sosnová, and Jizerská 50. Heated chill out zone was also prepared for the visitors of these events where they could not only enjoy in peace McCafé products, but also they could try out a special ski simulator. Baristas of McCafé prepared barista shows for customers, under which they visually presented good quality ingredients and the process of making coffee.