McDonald’s czech chill out zone – Ice hockey world championship 2015
We created a chill out zone for our client on the roof of OC Galerie Harfa as the part of the Ice Hockey World Championship. This event also became an official fan zone of the Czech National Team.
We participated on securing consulting services in cooperation with CIHT, SIHT, and IIHF. We created the fan zone with the unique concept of a future mobile restaurant featuring the latest technology. A big screen TV was prepared for hockey fans to watch hockey games. We built a stage which featured famous Czech music bands, artists, and exclusive celebrity guests. Hockey games and contests for valuable prices were prepared for children and adults.
We participated in associated projects with ČT Sport and BPA. The project involved the preparation and implementation of live broadcasts from the fan zone, a product placement, design of a logo, performance of a children‘s reporter, and creation of time-lapse video.